Willie the Wombat was a temporary early name for Crash Bandicoot, thought of by his creators Andy Gavin and Jason Rubin as early as 1994. Other names for Crash that were pushed by Universal Interactive Studios include "Wez", "Wuzzles" and "Wizzy the Wombat." These names were seen as "family-friendly." However, Gavin and Rubin strongly opposed these names, and he was eventually named Crash Bandicoot after Naughty Dog threatened to leave the game's production over their right to name the character. The name Crash arose because of his tendency to break crates.